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1846 Luxury Living
Project type
Branding, Wayfinding, Collateral, Website
Project Team
Meredith Watson, Creative Director
Derek Sholeen, Logo Designer
Ronny Kim, Brand Guide Designer
Erik Perez, Collateral Designer
Ida Monsivais, Signage Designer
The 1846 takes its name from the year Fredericksburg was founded, grounding the brand in the city's rich history while looking toward its future. Inspired by the character of Texas Hill Country, I led the creative direction for the identity, signage, and marketing materials, developing a visual system informed by the surrounding landscape, architecture, and craftsmanship. Natural textures, warm tones, and clean typography come together to create a cohesive brand that feels authentic to its setting and consistent across every touchpoint.
