Citron at the Packing District

Citron draws its identity from the Packing District's citrus grove history, translating the neighborhood's heritage into a bold, contemporary brand. As Creative Director, I guided the development of the identity, signage, and environmental graphics, using vibrant color and simplified forms to create a cohesive experience across the property. The result is a distinctive visual system that celebrates the site's history while reinforcing a strong sense of place.