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Citron at the Packing District

Project type

Branding, Wayfinding, Collateral

Location

Orlando, Florida

Project Team

Meredith Watson, Creative Director
Whitney Holden, Logo Designer
Eduardo Barajas, Collateral Designer
William Geddes, Signage Designer

Citron’s identity is rooted in the history of the Packing District, drawing inspiration from its citrus grove past. The system uses bold color and graphic forms to reference that heritage while creating a strong, modern presence within a dense urban environment. High-contrast elements and simplified shapes ensure clarity and visibility across signage and environmental applications.

Street view of Citron at the Packing District wall sign from Princeton Street.

Leasing collateral package with brochures, floor plans, and branded materials on concrete surface

Interior leasing office with branded artwork and modern cabinetry

Apartment leasing office exterior with signage and street view

Future resident parking sign with bold typography and branding

Vertical building signage reading Citron mounted on exterior facade

Large-scale building signage with dimensional lettering and orange accents

Apartment building exterior with unit signage and modern facade

Restroom wayfinding sign with icons and clean modern design

Apartment door with unit number plaque in a minimal, modern style

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