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Exchange Flex Warehouse
Project type
Branding, Wayfinding
Location
Texas
Project Team
Meredith Watson, Creative Director
Derek Sholeen, Logo Designer
Jonnathan Munoz, Signage Designer
Exchange is a multi-tenant industrial brand designed to create a cohesive identity across a growing portfolio of properties, balancing visibility, flexibility, and long-term scalability. Designed to stand out at speed and unify multiple properties under a single, recognizable system.
The work included creative direction across brand identity, signage, and environmental systems, developing a bold, high-contrast language built to stand out at speed while remaining consistent across varied site conditions.
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