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Senna Canyon Trails

Project type

Branding, Wayfinding, Collateral

Location

Phoenix, Arizona

Project Team

Meredith Watson, Creative Director
Derek Sholeen, Logo Designer
Erik Perez, Collateral Designer
Thomas Wharton, Signage Designer

Senna at Canyon Trails is a lifestyle-driven brand built around bold color and warmth to create a strong sense of place within a desert landscape. The system spans identity, signage, and leasing collateral, using bold color and graphic elements to create a brand that feels both vibrant and approachable.

Senna monument sign in desert landscape with orange branding

Senna apartment community courtyard with pool and outdoor seating

Senna leasing office entrance with exterior signage

Unit number plaque with clean, modern typography

Senna branded collateral set with business cards and stationery

Person holding Senna brochure with lifestyle imagery and information

Senna apartment exterior with poolside lounge and modern architecture

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